This project gave me a lot of joy to be apart of. What started out as a slight refresh/rename on their old logo (previously Madison Christmas Company) ended up being a fully fleshed out brand with 3 sub-brands. Madisonville Christmas Company is a year-round Christmas shopping and destination experience. Built on a big chunk of land in little Madisonville, TX is an immaculate retail building (Madisonville Christmas Co) with a cafe (Cafe 1225). A short walk across the turf full of photo ops and outdoor seating is a sports bar (The Mantel) with shopping geared towards men.

The biggest challenge with this project was creating a color palette with would work not only for Madisonville as a whole, but had designated colors for each entity that would fit that vibe as well. We wanted it to feel like a family but not limited to having their own brand individuality.