Eskimo Hut Refresher
Identity | Packaging
The Challenge
Create a brand identity for a new product that is modern, urban and vibrant while remaining cohesive with the existing Eskimo Hut brand
The Solution
Expand their current brand colors, utilize their tagline font throughout, and give it an updated retro vibe that their brand logo has
Eskimo Hut’s brand logo, for reference.
Went with a fuller, friendlier script with a solid outline for legibility across print and digital platforms.
