RAFA Racing is an exclusive club founded by and made for high-performance race car drivers, supporters, and fans of all types. The project scope including building the brand identity, website, and collateral for marketing. The design was inspired by the checkered flags and sharp, diagonal shapes to allude to the speed of the cars. The moody aesthetic paired with a bright red color pop gives it an overall luxurious edge. This direction was not the final choice for the client.