The Stellar Bank brand identity project is a big deal in banking. It's the official merger of Allegiance Bank and Community Bank of Texas, two well-known financial institutions. The merger happened on February 21, 2023, and now they're operating as one under the name Stellar Bank.

The project started with brainstorming and refining the brand name. Once established, the messaging and clarity of the brands goals gave visual language to build on. We went through four rounds of conceptualizations to come up with the final brand identity. Here's an overview of my involvement in the whole process. This is not the final direction.