When my client (a massive Houston lifestyle/foodie blogger) came to me with the desire to upscale her online presence into an official brand I was stoked to be a part of that. I created a custom double H mark to resemble the Houston city skyline paired with a modern typeface and warm vintage colors to match her already existing aesthetic. The goal was to make something that is friendly yet edgy at the same time while also nudging to the content she's already put out. Legibility is always a huge factor when working with small scale brand items such as instagram. Check out their website here